ConnectAndSell is a leading sales acceleration platform that helps B2B companies rapidly connect with decision-makers. By combining human-assisted dialing, AI-powered coaching, analytics, and CRM integrations, ConnectAndSell enables sales teams to generate more live conversations, improve conversion rates, and accelerate pipeline growth. The platform is trusted by startups and Fortune 500 enterprises alike, including IBM, Infoblox, and Varonis.
Founded in 2007 and based in Silicon Valley, ConnectAndSell had already made a major impact in the B2B prospecting and inside sales software market. By 2017, the platform had facilitated over 65 million dials and 3.5 million sales conversations across 1,000+ companies.
However, the leadership team was determined to maintain operational control and avoid the high-growth pressure of traditional venture capital. Instead, they needed a flexible financing solution that would support scaling without diluting ownership.
In May 2017, Flow Capital invested $1.5 million in ConnectAndSell. This approach provided:
As CEO Chris Beall shared: “There are a lot of people who say, ‘We’re more than money.’ Flow actually is. They’ve been friends and advisors, helping us along the way in whatever way makes sense.”
Flow Capital’s investment fueled the company’s next stage of growth without forcing a loss of control or equity. By July 2021, ConnectAndSell had generated strong enough results to buy out Flow Capital’s royalty investment, marking a successful exit and validating the company’s performance and cash flow strength.
“The team at ConnectAndSell has developed an industry leading sales acceleration platform. We are thrilled to have been a financial partner and enabler of their growth. We expect they will continue to disrupt their industry and we wish them well in the future,” said Alex Baluta, CEO of Flow Capital.
